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How A $600 Billion Industry Is Being Transformed
The grocery business is one of the largest industries in the world. It’s also one that is set to undergo some major disruption… Estimates suggest that in the United States alone, groceries are a $600...
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How to Multiply Your Profits With “Dead” Media
When establishing your business, no one can deny the power of getting your message out… But what’s the best way to get your business or product out there? There are so many questions to ask… …Should...
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How Mark Cuban Turned Trouble Into Triumph
“I hate to lose.” Four little words… But for billionaire entrepreneur Mark Cuban, they spelled trouble – and in typical Cuban-style, a brand new business opportunity too… When Cuban was investigated by...
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Failed Conversion – How B2B Marketers Are Leaving Money On The Table
Source: Data.com I like to keep my ear close to the ground… Scanning for new ideas and powerful strategies, learning from the people I interact with and the businesses I frequent, and always listening...
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Why FedEx Is Still Thriving – And What We Can Learn From Their Success
FedEx has built a massively successful business by consistently delivering on promises… They recently lived up to that reputation once again by reporting higher fourth quarter earnings than expected…...
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New Starbucks Twist: Would You Like College With That?
Starbucks likes to do things a little differently… Like offering to send its employees to college – for free. All of Starbucks’s 135,000 employees (who work at least 20 hours a week) can now apply to...
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How Referrals Built An Empire: The Story Of Dropbox
Many of the most successful companies out there have found a way to deliver win/win advantages to their customers… They figure out a way to improve the customer’s experience and value while also...
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Decision Simplicity: Why You Need to Make Your Message Easy To Understand
Simpler isn’t necessarily better… But being too complicated is ALWAYS a bad thing. Whether it’s your Unique Advantage Point, your guarantee, your terms of service… Or any other part of the information...
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10 Tips For Becoming A “Media Sweetheart” In Record Time
Getting in with the media can be a boon to any small business. It establishes you as an expert, local celebrity, or industry authority… …and you benefit from potentially thousands of dollars in free...
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David and Goliath Marketing: Disrupting The Music Industry to Make History
Hi everybody, Mike here for another marketing article from a slightly different perspective… Charlie likes to refer to me as his “rock star” assistant – partly because of the role I play in the...
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How Harley Davidson Revs Up Sales
In the third quarter of 2014, Harley Davidson sales beat an already strong previous year… Harley isn’t just an iconic American brand, it’s also a fantastic case study of successful marketing. They’ve...
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How Samsung Won Back Its Reputation
In the past, Samsung had a reputation for neglecting customer service… More recently, a reevaluation of sorts has taken place at the company. The electronics brand (like many other companies) has to...
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Talking About Habits With “Hooked” Author Nir Eyal
A few months ago, I was sent an advanced copy of what turned out to be a very interesting book… When I first read the title, I knew it was going to be a unique approach (and right in line with my...
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How To NOT Lose Your Customers
What’s the secret to holding on to your customers? Exceptional customer service. Check out some of these stats from an American Express survey: 78% of customers have bailed on a transaction or not made...
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What We Can All Learn from Nordstrom’s Exceptional Success
“Improve customer service.” With these three simple words, Jamie Nordstrom (President of Nordstrom) described the “secret” strategy that has powered the company’s spectacular success… This may seem...
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A Confession…
Hey, it’s Charlie Gaudet here. And I have a confession I need to get off my chest… One I’m embarrassed to admit to you… …and one that throws mud in my face. But before I tell you my mistake, I’ve got...
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Donald Trump and Howard Stern?!
Love him or hate him, it’s impossible to hide the fact that Donald Trump’s dominating the media… ALL MEDIA. In fact, get this… Trump has over 3.4 million Twitter followers! Now compare that to Jeb...
View Article17 Resources to Track Your Marketing Metrics and Grow Your Business Today
Have you ever wondered what separates the top 1% of businesses from the rest of the pack? Why some companies continue to grow and generate predictable profits… While others operate like they’re running...
View Article6 PPC Marketing Mistakes That Separate Rookies From Rockstars
Hey, it’s David Jaeger here from Global SEM Partners. Charles asked me to write about my experience regarding Google Adwords and all things PPC – so if you want to know what I found still separates PPC...
View ArticleHow To Gain More Attention – And The Money That Follows
Can you explain why someone would pay Kim Kardashian $20,000 to tweet a product endorsement? …Or how Dr. Phil had an estimated earnings of $70 mil in 2015? Let’s face it, it’s not because they’re the...
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