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Amazon Is Quietly Set To Transform An $8 Trillion Market
Ebooks… Online shopping… Cloud services… Movies on demand… Music… Smart phones… These are just some of the industries that Amazon has come to dominate… But their most recent move may be the most...
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Selling Niche Products To A Different Market
In 1997, Apple was on the verge of bankruptcy… The company had lost its reputation for innovation… and worse, their products had come to be viewed as “not so different” from those offered by Microsoft....
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Two HUGE Secrets Behind A $3 Billion Payday – What We Can All Learn From...
Apple’s purchase of Beats may have made Dr. Dre hip hop’s first billionaire (at least according to him)… And Dre isn’t the only one who has done very well from of the Beats buyout… Co-founder Jimmy...
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6 Strategies Netflix Can Teach Us For Dominating Our Market
In May, Netflix saw its stock price jump a massive 30%. Pretty darn impressive… One of the key drivers behind the rise was Netflix’s decision to increase its video subscription fee by $1.00. One...
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Stop Losing Customers! 6 Strategies To Convert More Visitors Into Buyers
Every visitor that comes to your website and doesn’t – at a bare minimum – provide you with their email address is a lost opportunity. It makes me tear up when I see websites leaving money on the...
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Why Sears Is Dying - And How You Can Avoid The Same Fate
In April, Lands’ End was split off from the Sears Holdings Corporation… This was the first time it had been an independent company in twelve years. Was it a smart move? Well… in the first quarter since...
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Making Money From New Leads - How To Improve Your Sales
Do you have a leak in your sales funnel? If so, you might want to check around the front of the sales funnel… Many entrepreneurs are great at attracting leads. Pay per click, direct mail, print...
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Recipe For Success - 5 Things Zappos Does Differently
“Your personal core values define who you are, and a company’s core values ultimately define the company’s character and brand. For individuals, character is destiny. For organizations, culture is...
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The Ideal Customer Experience: Why Saying “No” Could Be Your Best Sale
Sometimes your best sale is the one you don’t take… Let me explain. Delivering value is, at least in principle, a pretty simple concept… A prospect has a problem and seeks a solution, and it’s our job...
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Failed Conversion – How B2B Marketers Are Leaving Money On The Table
Source: Data.com I like to keep my ear close to the ground… Scanning for new ideas and powerful strategies, learning from the people I interact with and the businesses I frequent, and always listening...
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Market Basket: How Customers Instantly Brought A Billion Dollar Company To...
Market Basket, a New England grocery store chain, is making headlines, but not for the reasons they would hope for… And no one expected what would happen next… No one. You see, the chain was the...
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Why FedEx Is Still Thriving – And What We Can Learn From Their Success
FedEx has built a massively successful business by consistently delivering on promises… They recently lived up to that reputation once again by reporting higher fourth quarter earnings than expected…...
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New Starbucks Twist: Would You Like College With That?
Starbucks likes to do things a little differently… Like offering to send its employees to college – for free. All of Starbucks’s 135,000 employees (who work at least 20 hours a week) can now apply to...
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How Referrals Built An Empire: The Story Of Dropbox
Many of the most successful companies out there have found a way to deliver win/win advantages to their customers… They figure out a way to improve the customer’s experience and value while also...
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Niche, Community, And Customer Service – Lessons From The Drumming Industry
Charlie likes to refer to me as his “rock star” assistant, and while I may not be selling out arena shows (yet), I am actually a musician… A drummer, to be precise. Since I’ve been working with...
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Decision Simplicity: Why You Need to Make Your Message Easy To Understand
Simpler isn’t necessarily better… But being too complicated is ALWAYS a bad thing. Whether it’s your Unique Advantage Point, your guarantee, your terms of service… Or any other part of the information...
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10 Tips For Becoming A “Media Sweetheart” In Record Time
Getting in with the media can be a boon to any small business. It establishes you as an expert, local celebrity, or industry authority… …and you benefit from potentially thousands of dollars in free...
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Is There More to “Long-Term Customer Value” Than We Know?
Once upon a time, the customer who spent the most money was the most valuable to your company. Around that same “once upon a time,” word-of-mouth was spread over smoky poker games, among ladies at...
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Lessons From Alibaba’s Record $25 Billion IPO
“An inconvenience is an unrecognized opportunity” – Confucius With all this talk about Jack Ma and Alibaba – the biggest public offering of all time – I thought it was only appropriate to share a few...
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Apple Sells 10 Million iPhones – And What We Can Learn From Their Success
Apple has a reputation for breaking new ground… With the introduction of the new iPhone 6, they can now lay claim to the best opening sales figures of any product line. In just the 3 days, Apple sold...
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