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Lessons From Dropbox: How To Build A $10 Billion Company
In January, Dropbox received financing from Blackrock valuing it at $10 billion. But are you really surprised? At the most recent count, Dropbox had 200 million users – that’s 10 times what they had in...
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How To Prevent Your Business From Dying Like A Dinosaur
Many marketing “gurus” talk about the benefits of focusing on a niche market. What they don’t talk about are the dangers… Businesses can be so laser focused on their current market, they fail to notice...
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How An “F” in English Can Make You Millions
Anybody ever make you diagram a sentence? Ever had to identify a dangling modifier or pick out the tense of a participle? Is your head spinning just thinking about it? Well… maybe this will provide a...
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3 Businesses That Don't Compete On Price - And Why You Shouldn't Either
In the early 1990s, Rupert Murdoch set out to dominate the UK newspaper market… He decided to slash the cover price of The Times, believing this would drive his main competitor, The Daily Telegraph,...
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How To Get Attention For Your Business – 5 Online Resources
If a tree falls in a forest and no one hears it, does it make a sound? An unanswerable Zen riddle? Perhaps… But a similar question could be asked about the content that you publish online... In my...
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Essential Tips for Getting More Testimonials
There are many reasons to use testimonials (quotations from satisfied customers or clients), but perhaps the most strategic use of these endorsements is to influence your prospective buyer....
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How Email Marketing Has Changed (And What You Can Do About It)
Let’s face it: email marketing has changed over the last decade… The transition from simple text and links to elaborate HTML and design-rich newsletters is one primary example. …And so is the backlash...
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3 Ways To Get Media Attention For Your Business
It was the selfie that broke Twitter. When the Oscar photo Ellen Degeneres took of herself – along with of her few Hollywood friends – was uploaded to Twitter, it was retweeted more than 1.7 million...
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4 Ways To Raise Prices... Without Losing Customers
When Pets.com collapsed in November 2000, it took $300 million in investment capital with it. In doing so, it became the poster child for everything wrong with the dotcom boom. While there are a number...
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3 Tips For Writing Irresistible Headlines (That Your Harvard Professor Won’t...
You may know by now that press releases are one of my favorite ways to leverage the media… They are such a powerful tool for establishing credibility and expertise, and probably the best way to drum up...
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10 Incredible Business Lessons We Can Learn From Apple
We’ve all get a pretty good idea of how successful the Apple Corporation is… We’ve seen enough Macbooks in Hollywood movies, heard about massive lines at the latest Apple Store opening in the area,...
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What Amazon Can Teach You About Cross-Selling
Amazon ranks as the second most admired retailer in the world according to Fortune Magazine. Pretty cool, right? While there are many reasons for Amazon’s success, one of the most strategic (and...
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3 Ways Brick & Mortar Companies Are Competing In The .Com World
The traditional storefront has changed drastically… First, it was the rise of the Internet and the start of mass-comparison shopping – then came the smartphone, and comparison shopping started to...
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The Power Of Saying “No” - Why Saying No Can Boost Your Business
No. It’s a simple word… but can be incredibly powerful for entrepreneurs. As an entrepreneur, it’s natural to want to make as much money as possible. The mistake comes with the belief that you have to...
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How To Write A Press Release Worthy Of Free Publicity
In the book “NewsJacking,” author David Meerman Scott recounts the story of how Joe Payne, CEO of Eloqua (a marketing automation company), capitalized on an acquisition made by one of their rivals…...
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Mastering The Money Wheel: The Secret To A More Secure And Profitable Business
Around 2,000 B.C., the cultures of the Caucasus region developed the spoked wheel for their horse chariots… This technological breakthrough allowed their war chariots to travel faster and for much...
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3 Ways To Boost Profits Without Winning New Customers
Russell Conwell was a man of many talents… Over the course of his career, he worked as a Baptist minister, writer, philanthropist, and lawyer, but he became most famous for a speech he would come to...
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10 Incredible Business Lessons We Can Learn From Apple
We’ve all get a pretty good idea of how successful the Apple Corporation is… We’ve seen enough Macbooks in Hollywood movies, heard about massive lines at the latest Apple Store opening in the area,...
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What Amazon Can Teach You About Cross-Selling
Amazon ranks as the second most admired retailer in the world according to Fortune Magazine. Pretty cool, right? While there are many reasons for Amazon’s success, one of the most strategic (and...
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How To Build A Smarter Email Marketing List With Segmentation
First, the bad news: Almost two thirds (62%) of people who subscribe to an email newsletter aren’t engaged with the content. (Source: Q4 2013 North America Email Trends and Benchmarks) So, why aren’t...
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