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Virgin Airlines Proves Flying Doesn’t Have to Be Boring
Everyday, entrepreneurs around the world scratch their heads and ask themselves, “How can I be different?” In the world of airlines, higher-ups and marketers have been struggling for years to change...
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How to Make 1+1 = 3 With Your Advertising
You want to reach a lot of people with your marketing message, right? And along with it, you want to have a greater impact on that audience too… Then take a look at the graph – the numbers don’t lie!...
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5 Unconventional Direct Response Marketing Tips to Boost Your Bottom Line
It might surprise you to learn that the foundational elements that made direct response marketing so successful over the last 400 years have not changed much – the only change has been the methods,...
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3 Marketing Ideas to Get Your Customers Ready to Buy From You (Before You...
Rich Schefren mentioned in an interview for my soon-to-be released book (details coming soon): “When marketing is done right, customers will want to buy your products even before you tell them what you...
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Thanksgiving Marketing Ideas From 5 Creative Entrepreneurs
Last month, I used a great service called Help A Reporter Out (HARO) to compile some Halloween marketing ideas from real, live business owners, entrepreneurs, and marketers. Because people seemed to...
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What Amazon’s Prime Air Drones Can Teach Us About Dominating Your Market
I’ve said it plenty of times… but at the risk of sounding like a broken record, here it is again: The purpose of business is to provide the greatest advantage and benefit to the customer, client, or...
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5 Marketing Lessons We Can Learn from Obamacare
Love it or hate it, there’s no denying that Obamacare (the Affordable Care Act) has seen its share of controversy… Now, I don’t want to turn this into a political rant or stir up arguments… Instead,...
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The Secret No One Told You About McDonald’s Drive-Through
The drive-through window is a staple of the fast food industry. Places like McDonald’s, Burger King, Taco Bell, and the like just wouldn’t be the same without that added element of convenience… Their...
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Repetition, Marketing, and… Babies?
The human brain is a funny thing… with all its complexity, some of its habits are really pretty simple to understand. And understanding those habits goes a long, long way in both mastering your own...
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4 Hunger Games Marketing Secrets With Long-Term Results
Hunger Games 2 set a thanksgiving weekend record when it earned over $99.3 million for its five-day gross at the box office. While those numbers are impressive, it is important to remember that the...
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3 Christmas Marketing Ideas to Build Customer Loyalty
Christmas is the perfect time to show your customers how much you value their business. Unfortunately, many businesses fail to fully capitalize on the goodwill they can engender during the happiest...
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Get Relevant or Get Lost!
No matter how logical or analytical you might be… No matter how hard you pour over the numbers and figures of consumer trends and marketing test results, there will always be an element to this...
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Tell Me Again Why I’m Supposed to Support You?
Everybody says their customers are #1, but c’mon now – are they really? Companies might offer lip service, or even take steps to put their customers in focus, but at the end of the day, what do the...
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5 Marketing Lessons from The Wolf of Wall Street – and How To Avoid His...
The Wolf Of Wall Street has become one of the most controversial films of the year. This rollercoaster of a film by Martin Scorsese tells the story of crooked stockbroker Jordan Belfort (played by...
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3 Marketing Resolutions for Every Entrepreneur
When it comes to growing a business, there are three business resolutions that can make all the difference for you and your bottom line… And you’ll find these practices commonplace inside of just about...
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7 Hot Marketing Ideas to Enjoy With Your Starbucks Frappucino
Schultz introduced bold new changes to company. He aimed to reignite the passion and sense of purpose the company once had. I can’t say I’m much of a coffee fan, but I’m the first person to outwardly...
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Creating Google Rich Snippets for Your WordPress Website
Google’s “Rich Snippets” have revolutionized the way we receive information in our search results. These familiar “snippets” are those chunks of metadata that tell you about an author, a review score,...
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Google Is Getting Smarter, Now It’s Your Turn
In Spike Jonze’s new film, Her, a computer operating system becomes so advanced, so life-like, that its owner falls in love with it – or… “her.” Of course, it doesn’t hurt that the computer is voiced...
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SlideShare: The Content Marketer’s Secret Weapon
With so many new online technologies, do you ever wonder which ones are worth focusing your attention on? If you believe “success leaves clues,” we’ve picked up one crumb trail worth following – and...
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Why Social Proof Is A Marketing Must
To say that the Internet has changed the way people do business is a pretty egregious understatement… Online interaction and the “social” elements of consumer behavior have completely revolutionized...
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