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Why Your Customers Desperately Want You to Become Their Hero
I’ve received a lot of criticism from entrepreneurs who believe you must make money at all costs. And I take no shame in calling them fools. My Insiders and loyal followers understand that while money...
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Why Every Business Needs a “Hero Emergency Plan”
Disasters, both large and small, present a unique opportunity for entrepreneurs… And before you get the wrong idea, hear me out. I’m not talking about taking advantage of people or capitalizing on...
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Transaction vs. Transformation: Do You Know the Difference?
Business is rooted in transaction, with most entrepreneurs taking the Jerry Maguire approach of “Show me the money!” I give you the goods and you give me your money. Entrepreneurial prostitution at...
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Why Donald Trump was Dead Wrong!
There’s only so much “Sean the Sheep” I can take, so after negotiating two hours of “adult” TV with my kids, I finally got a chance to watch Donald Trump’s All-StarCelebrity Apprentice. …while the...
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Marketing Mistruths and Little White Lies
The world of marketing doesn’t have the most sparkling reputation… Selfish businesses and shady practices have taught most of us to be skeptical - or even if we aren’t wary of every piece of...
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What We Can Learn About Excellent Marketing From Tumi
Okay, show of hands… Who else is sick and tired of companies touting so called “good customer service,” only to turn their back on you when you have a problem? Like the other day when my wife went to...
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Entrepreneurs Take Notice: JetBlue Does It Again!
April is Autism Awareness Month. While most businesses will take this information and let it pass in one ear and out the other – one such company recognizes how autism directly impacts their customers...
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How a Company Culture of “Wow!” Translates to Powerful Marketing
Consumers today are more connected than ever before. We all know this… It’s as clear as day – people are constantly tweeting about their experiences with various brands, Instagramming pictures of their...
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What Warren Buffett Can Teach You About Survival
For the years leading up to 1998, all I ever heard was how easy it was to make money… But during the summer of 1998, Warren Buffett looked me in the eyes and said the world was about to awaken to a...
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3 Marketing Musts to Break Away from the Pack
Marketing messages whiz by us everyday – billboards, ads in the sidebars of websites, radio commercials, even the brand names emblazoned on the clothes of the people we encounter… The majority of these...
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The Seemingly Small Trust Factor That Packs a HUGE Punch!
Trust is a huge part of why anyone makes a purchase – it doesn’t matter what it is, from a pair of socks to a luxury car, a software license to a cup of coffee. Believe it or not, trust is involved in...
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A Million Dollar Lesson from a Little Blood, Sweat, and Tears (Literally!)
On Saturday, I took part in one of the most physically and mentally grueling events of my life… The Tough Mudder. If jumping into ice cold water wasn’t enough… you had to withstand jumping over fire,...
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One Krispy Kreme Employee Gives Us a Lesson in Awesome Customer Service
Plenty of companies claim to have great customer service. And while many of them do, we don’t see too many examples of an employee going truly above and beyond to meet the needs of the customer… In a...
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How to Use Colors Your Customers Will Love
Have you ever wondered why so many doctor’s offices and insurance companies use blue logos? Or why sale and clearance signs are always red? Maybe you’ve noticed that luxury products are often...
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A B2B Marketing Trend Only a Fool Would Ignore
Ever get trapped into thinking that selling to B2B buyers is somehow different than selling directly to consumers? If you’re dealing with multi-million dollar contracts, it’s understandable to imagine...
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All It Takes is One Bullet: Are You Playing Russian Roulette With Your...
History has a tendency of repeating itself – and as Google rolls out the changes to Gmail’s inbox layout and sorting methods, now it’s the email marketer’s turn to freak out! Just like the SEO guys did...
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3 Surprising Secrets We Can Learn from Edward Snowden
Edward Snowden is making waves and roughing political feathers. He’s the guy all over the news for leaking top-secret information about government phone and Internet surveillance while employed as a...
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3 Ways to Get Your Customers to Fall in Love With You!
You’ve probably noticed that some companies manage to build a community of dedicated, die-hard fans and followers… These companies boast brand loyalists who come back time and time again, and more...
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Gmail Changes: How Some Marketers Will Win
Things are always changing… No matter how we set things up… no matter how much we plan… there are going to be things beyond our control – changes we just have to roll with. For marketers and business...
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How to Command an Audience Like Tony Robbins
Most of us have a difficult time keeping an audience’s attention for as little as 20 minutes – now imagine being able to totally engage, captivate, and intrigue an audience for over 17 hours straight!...
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